How Search engine rank a Site?
Now there is a question, how they do that? These search
engines do that through complicated software tools, which are also called
spiders. Following example of empty room would be helpful for you to understand
SEO, suppose the empty room of internet is filled with air particles. The empty
room is filled with websites and also completely dark, complicated software
tools crawling like a spider and the very step of this spider is taking as the
slowly moving the website. Like a spider the search engine optimization moving
through websites by taking up one by one. After studying them and then ranking
them. This ranking of SEO is of great importance, because a high ranked website
will always be here on the first page by search results of Google in the
comparison of the low ranked websites.
SEO is much essential to get higher rank in the hub of websites.
Now search engine optimization is of great significant because billions of
users and number of websites are increasing day by day. If you want to get high
rank for your site you need to improve it or optimize it. Let’s watch how can
improve or optimize your site rank.
Kinds of Optimization
Before proceeding, it is important to know that optimization
is of two kinds like On-page Optimization and Off-Page Optimization.
On-page
optimization
Very first step of SEO is on-page optimization. There are
factors that refers by Search engine Optimization for listing your website in search
result. You can control these factors by encoding on your website. HTML codes,
Keywords density, keyword placement and Meta tags are the example of the
on-page optimization.
Off-page
optimization
It is very important part of SEO for ranking your website,
however it deals with back links to your website. Your website will reachable
on other networks, apps and websites via back links.
1 Clarity in Blog
Post Title
The title of your post is much important for search engine optimization,
because they can attract and distract attention. So this is important for you
to give reasonable attention to the title of the post. Title must be
simple, accepting, intriguing and descriptive, and easy for people. Seventy
characters’ keywords of your post title are of great importance.
2 Good Quality of
Content
As you may know that “content is king”. Content is very
important part of your website, so you must write original, use unique keywords,
use related images in order to appear in the search results, and any post of
your website must be of 300-500 words. On the other hand you need to avoid copy
pasting, objects of keywords, avoid to use multimedia subjects and avoid to
write any post less than 300 words.
3 Use of keywords
Keywords are specific conditions that are used by others in
order to search for your content. Keywords are important in search engine optimization
but it doesn’t mean that you stuff your website with keywords. This act will
not helpful for the ranking of your website.
Simply you chose a title and utilize it page URL, use in the
beginning and conclusion paragraph and use in article body where it need.
4 Importance of Meta
Tag
Meta tags are also important for search engine optimization.
Google.com, bing.com, yahoo.com and all others search engines have used long
left Meta tags for getting website information. Met tagging is important for
your website but it is not all that you need for your site ranking. All the
same it is important as like the keywords in your metadata.
5 Significance of
Links
For SEO perspective links and hyperlinks are also important.
You can utilize it to link out to other posts, previous posts, networks and
websites using keywords anchor elements. And other can link in to you through
sharing your posts on their website or other social media networks.